Senior Vice President

Alix Friedman is an experienced communications professional who has worked in both the corporate and the not-for-profit sectors.

Since joining LAK Public Relations in 2011, she has brought her considerable resourcefulness, creativity and tenacity, as well as her talents as a writer, editor and storyteller, to her efforts on behalf of for-profit and not-for-profit clients alike.

Prior to joining the firm, she served for more than a decade as Director of Public & Media Relations at New York’s world-renowned 92nd Street Y. While there, she helped advance the strategic objectives of an institution that has been a mainstay of the city’s cultural scene for more than a century. After building the public relations office, she led a team that succeeded in tripling media coverage of the organization’s more than 75 programs in the performing arts, arts outreach and education, early childhood development, adult learning, Jewish life and culture, and health and wellness.

Earlier in her career, she was a Brand Manager for what is now Bayer Consumer Care Products and a reporter for Dow Jones. She holds an MBA from Columbia University.