COLLEEN ROCHE, Principal
Managing Director

Throughout her career, Colleen Roche has excelled as a skilled media strategist, crisis communications expert, exceptional writer and editor and insightful communicator. As head of LAK’s not-for-profit / government affairs group, she has led highly successful media campaigns that have catapulted small local charities onto the international stage and helped global nonprofit organizations bring awareness to major health and environmental crises. Her efforts have also sparked significant editorial support for clients who work in the areas of criminal justice reform, animal welfare, healthcare, social services, historic preservation, affordable housing, domestic violence and human trafficking.

An unflappable crisis communications specialist, Colleen expertly guides clients through difficult situations under intense public scrutiny. Her strategic approach ensures that clients are prepared for any eventuality and are able to communicate quickly and effectively with important constituencies, including government officials, reporters, donors, community members, employees and Boards.

Clients also benefit from Colleen’s expert writing skills. Whether preparing press releases, opinion pieces, detailed crisis communication plans, position papers, speeches, blog posts or gossip items, her clear, concise and approachable writing style gives voice to her clients over numerous diverse platforms.

Colleen came to LAK in 1999, having served as Press Secretary to New York City Mayor Rudolph W. Giuliani. Prior to her City Hall experience, she served in the administration of New York State Governor Mario Cuomo as Communications Director for the New York State Division of Criminal Justice Services. While Deputy Director of Public Information for Robert M. Morgenthau, New York County District Attorney, she handled press on some of the most sensational crimes and complex investigations in New York City history.

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