Law Firms

Public relations can be a potent marketing tool for law firms – helping to build credibility in key practice areas and markets, increase visibility and stature among clients, support recruiting, and establish a strong presence in existing – as well as new - markets. Publicity enables lawyers to present themselves to the media as sources of information and analysis – and helps firms project themselves as leaders in industry sectors and practice areas.

We also understand how law firms function and how to navigate their internal cultures and external marketing challenges. We pride ourselves on understanding the often complex subject matter that attorneys work with – and we bring our own insights, relationships and skillful writing ability to bear as we develop prolific public relations programs. Our clients include The New York State Bar Association, major national law firms, small firms and solo practitioners. We position our attorney clients as thought leaders or as advocates for the public, commenting on specific cases where appropriate, and sharing insights and commentary on a wide range of topics.

We recognize the special responsibility of the legal profession to observe stringent standards of ethics and professionalism in their media appearances. We screen all publicity opportunities closely and thoroughly prepare interview subjects in advance. Also, law firms are sometimes called upon to engage public relations counsel for their own clients in high-profile media cases. We understand the sensitive nature of these arrangements, and have handled many such matters with outstanding results.