Corporate and Financial
Whether for a Fortune 500 global corporation or an enterprising “small-cap” business, our public relations strategies seek to define, elevate and clearly communicate a company’s value to stakeholders. We have established an outstanding reputation for producing fresh ideas and powerful communications campaigns that help clients tell their stories, shape perceptions and advance their specific business objectives. Whether the mission is business development, magnifying interest among investors and analysts, increasing employee morale, fostering future growth or navigating special situations, we develop and implement communications programs that move clients forward in meaningful ways.
The firm’s senior executives have a sophisticated understanding of business and finance, and have orchestrated highly successful communications programs for scores of major public and private companies in a variety of industry sectors. While we regularly handle media relations in connection with earnings reports – when all eyes are focused on the company – our approach also seeks to maximize opportunities between the quarterly announcements. These periods are the time to position the company to make the most of positive financial news, and to mitigate potential fallout from less favorable reports. We excel in this role. In addition, our extensive work with law firms has given us a clear understanding of corporate governance issues, enabling us to advise clients on the PR implications and communications options in various scenarios.
Public relations can be a potent marketing tool for law firms – helping to build credibility in key practice areas and markets, increase visibility and stature among clients, support recruiting, and establish a strong presence in existing – as well as new – markets. Publicity enables lawyers to present themselves to the media as sources of information and analysis – and helps firms project themselves as leaders in industry sectors and practice areas.
We also understand how law firms function and how to navigate their internal cultures and external marketing challenges. We pride ourselves on understanding the often complex subject matter that attorneys work with – and we bring our own insights, relationships and skillful writing ability to bear as we develop prolific public relations programs. Our clients include The New York State Bar Association, major national law firms, small firms and solo practitioners. We position our attorney clients as thought leaders or as advocates for the public, commenting on specific cases where appropriate, and sharing insights and commentary on a wide range of topics.
We recognize the special responsibility of the legal profession to observe stringent standards of ethics and professionalism in their media appearances. We screen all publicity opportunities closely and thoroughly prepare interview subjects in advance. Also, law firms are sometimes called upon to engage public relations counsel for their own clients in high-profile media cases. We understand the sensitive nature of these arrangements, and have handled many such matters with outstanding results.
We offer a sophisticated array of public relations services that produce meaningful results for financial, business consulting, accounting and other professional services firms whose businesses involve serving other businesses. Using an aggressive, proactive approach, we generate high-impact exposure in targeted media outlets, designed to help the firms communicate their value to the marketplace, project their expertise, establish credibility, expand into new areas and differentiate themselves from competitors.
In addition to securing placements and interviews in news and feature stories in major print, broadcast and trade media, we work with our professional services clients to develop contributed articles, white papers and other written materials that position the firm’s professionals as thought leaders and enhance their ability to market their expertise. This is an area where our understanding of complex subject matter makes a difference. We are able to work with our clients on nuanced topics and issues and find ways of shaping them into ideas that can be presented to the media in a compelling fashion – and in a format that will resonate with the desired audiences.
Non-Profits and Institutions
Our public relations programs yield high-impact results for national and regional non-profits that want to raise their profiles, enhance fundraising capabilities, increase awareness of significant issues, reach and influence opinion leaders, and in some cases, chart new courses during challenging times. We understand the nature of the work our clients do, ranging from healthcare policy and community or economic development, to cause marketing and cultural affairs.
We understand their goals, and the not-for-profit environment, and are able to take a highly informed and individualized approach in developing our strategic campaigns. With their missions, goals and challenges in mind, we work to obtain major media coverage, as well as conceive and implement special events such as ribbon cuttings, groundbreakings and fundraising dinners and other celebratory occasions that generate maximum additional media exposure.
To build and protect brands, gain market share, attract investors and realize their potential, technology companies must distinguish themselves in the marketplace. Credibility gained through the media can cut through the clutter of hype, shape perceptions, and effectively reach key audiences including investors, the financial community, customers and strategic partners. We have developed and implemented innovative communications strategies for numerous technology clients, including technology oriented venture capital firms, network and security consultants, software and e-commerce companies, telecommunications firms, analysts and technology solution providers in financial services, media and human resources.
We have a thorough understanding of the forces influencing the nation’s healthcare revolution, and have worked with a broad range of clients in the field – from hospitals to medical practices to healthcare policy organizations.
Whether the goal is to raise awareness of key issues, increase the stature of an institution, publicize a medical breakthrough, support a development drive or market a practice, we have successfully developed and implemented effective communications strategies that produce clear and tangible results. Because we understand this complex environment, we are able to advise our clients on the most effective ways of communicating with the media and key audiences to deliver messages that will resonate.
Our healthcare clients also benefit from our broad expertise in public policy, crisis management and finance – areas that frequently intertwine with the medical industry. We also understand that the medical profession has an ethical responsibility to approach all marketing and publicity in an appropriate and disciplined manner. We screen all media opportunities, and prepare our clients for interviews, to ensure that publicity is achieved in accordance with the highest standards of ethical conduct.
In an industry driven by the imperatives of the marketplace, defined by value and quality, and nurtured by positive media coverage, we have helped numerous real estate developments and companies attain and surpass their goals. Whether the objective is to raise a company’s profile, build an air of anticipation or cachet in the market for a property, support sales and leasing, or establish public support for project proposals, public relations can play a key role.
In hot markets or in cool economies, we excel in obtaining high-profile defining publicity, not only in the real estate pages – where we have extremely solid relationships – but in national magazines and in the business, feature, and general news sections of the daily local media as well. We go beyond announcing new leases or sales milestones and find ways to break through with the kind of high profile publicity that can have a transforming effect on our clients’ businesses.
We have implemented major successful campaigns for properties throughout the region, creating buzz in the marketplace and beyond. With a breadth of experience in both commercial and residential real estate, we have developed and implemented successful public relations programs for many of the country’s top developers, brokers, agents, architects, engineers and property managers.
Whether for a company that is a long-established market leader or a new upstart, our results-oriented publicity campaigns inject an element of excitement and sizzle as they add a new dimension to the overall marketing effort.
We propel brands to new heights of visibility by conceiving and executing exciting, transformational product publicity campaigns that raise a brand far above the crowded field of competitors – swiftly and cost-effectively. These campaigns often result in significant coverage – quickly, frequently and sustained over time – in major media nationally and in local markets around the country, on network television and local stations and in print media ranging from national news magazines to daily newspapers to local community publications.
Our efforts are strategically focused and designed to support the overall efforts of marketing and sales teams. Also, our experience in corporate and financial communications, as well as crisis and issue management, enable us to bring an additional dimension to the services we provide to consumer products companies facing special challenges.
Travel and Hospitality
We work with clients in the travel and hospitality industries to obtain consistent high-profile exposure that builds and strengthens product and brand awareness – whether for a luxury property, attraction, cruise ship or destination. We build reputations, create highly strategic publicity campaigns and develop and implement compelling, customized programs. Our publicity reaches each sector of our clients’ target audiences – from consumers and travel influencers to the financial community and potential strategic partners.
Our combined experience in the hotel, travel, real estate, political and business-to-business arenas, coupled with our experienced team’s perseverance, tenacity and creative approach, serve our clients’ goals most effectively.
Cultural Affairs and Entertainment
We have represented museums, performers and arts and cultural organizations whose talents, presence and missions help to shape their communities and our society. Having a clear understanding of our clients’ objectives – whether they relate to marketing, reputation management, attendance or fundraising – we develop and implement campaigns designed to raise our clients’ visibility and stature and strengthen their relationships.
Particularly in areas with a high concentration of cultural institutions, public relations can differentiate individuals and institutions and make sure their messages reach key audiences. In addition to proactive media relations, we have significant experience working with cultural affairs clients to conceive and publicize special events ranging from exhibit openings to fundraising galas to major award ceremonies.
Working with not-for-profit educational organizations, public school systems and higher education institutions, we create campaigns that assist our clients in communicating effectively with the community at large, government officials and policy makers, students and parents, faculty and employees and grant-making organizations.
Our services include developing and implementing overall communications strategies, designing and executing publicity campaigns, counseling senior leadership in communications strategy and acting as media spokespeople.
For higher education clients, we have developed communications programs that bolster development, student recruitment and faculty retention programs.
For non-profit educational organizations, we have devised public relations campaigns to support legislative and public policy initiatives.
Working with officials at public school systems, we have worked to assure that clear and accurate messages are delivered in sometimes extremely contentious situations.