Senior Vice President

Sharon Horowitz creates and executes communications strategies that raise the profile and protect the reputation of a diverse array of organizations, from startups to non-profits to publicly traded corporations. Her clients have included leading healthcare companies and associations; local and national law firms; boutique and global consulting firms; internationally ranked business schools; architecture firms; technology companies; charitable organizations; and consumer brands.

With a razor-sharp focus on bottom-line objectives, she works closely with clients to develop thoughtful campaigns, positioning them to make news and reach targeted audiences. She brings a unique talent for pitching hard-to-place stories, regularly securing coverage in the world’s most influential print, online and broadcast outlets, as well as top industry-focused publications and social media platforms – placements that bring in business and serve to benefit and influence a wide range of stakeholder groups.

A talented writer, she also frequently ghostwrites op-eds, blog posts and letters to the editors, contributions that have appeared in national and regional daily newspapers as well as academic journals.

Sharon joined LAK PR from an independent public relations firm focused on healthcare, higher education and philanthropy. Her past experience also includes content creation for websites, brochures and internal communication vehicles, and brand generation.

A graduate of Smith College, Sharon has served as a social media strategist for the Smith College Club of New York City.