Strategic Positioning


Effective positioning is crucial to the success of any communications effort. Our strategic communications programs are based on a substantive grasp of our clients’ goals and challenges – and a sharp focus on the audiences they need to reach. Understanding the issues, shaping the message, identifying the audiences, preparing compelling written materials for internal and external use, working with the media – all in close collaboration with our clients – are essential components of effective strategic communications campaigns. We quickly develop an understanding of our clients’ position in the marketplace and the media’s perceptions of them. We develop and implement carefully timed plans to move our clients’ messages. And we help clients build relationships with key constituencies. We enable them to communicate with opinion leaders in ways that advance their goals quickly and measurably.