Why LAK PR?
Seasoned Professionals
All of our clients, large and small, benefit from the active involvement of veteran PR executives who understand their strategic goals and act as partners in developing and implementing successful plans.

With decades of experience, our principals are insightful thinkers with extensive relationships in the media and an extremely knowledgeable approach to our clients’ activities. We understand the substance behind the clients we represent and are able to communicate it in ways that are both compelling and nuanced. Our background and our approach give us the ability to see opportunities and capitalize on them.

Accountability
Public relations is a tool, rather than an end, and we craft our campaigns to provide tangible support for our clients’ operational goals. We focus on results and we hold ourselves accountable for meeting goals and surpassing expectations.

A Fresh Perspective
We understand our clients’ missions, goals and challenges. We recognize how details affect the big picture. We focus on successful outcomes; whether through an aggressive major media campaign or through more targeted tactics, we help clients communicate the right message to the right audience at the right time.

Media Relations Strengths
We maintain extensive and close relationships with the media nationally and in markets around the United States. Our reputation is based on a long track record of understanding the media and delivering well thought-out stories that resonate with their readers and viewers. The publicity we generate is designed to have an impact. It is born of strategic thinking linked to our clients’ interests – to achieve results as well as visibility.