Our strategic communications campaigns are highly proactive in nature and designed to yield meaningful results, serving as a strategic lever to support clients’ bottom-line business goals. We’ve developed a particular niche working with organizations facing critical inflection points – whether embarking on a new strategic plan, contemplating a major event or transaction, navigating a crucial transition, introducing new offerings, or entering a period of significant growth or transformation.

Leadership / Organizational Communications Strategy & Implementation

The LAKPR Group excels at supporting organizations as they seek to advance their agendas during high-stakes periods of evolution and transformation – executing a new strategic plan, embarking on a major growth phase, implementing an organizational realignment, overhauling processes and systems, navigating leadership transitions, refining a mission and vision, or moving to improve cultural underpinnings in ways that inspire engagement and support values-driven working environments.

We serve as strategic partners and trusted advisors, working with urgency to elevate leaders’ strengths, build alignment and confidence, capitalize on opportunities, break through barriers, and avoid misfortunes with anticipation and planning. Through our efforts, we create, enhance and sustain relationships among and between leaders, organizations, team members, businesses and their customer and stakeholders – enabling clients to deploy communications as a strategic lever to accelerate understanding of where an organization is headed, improve outcomes, and make a meaningful difference to all.

Specific offerings include communication strategy and execution supporting:

  • Execution of Strategic Transformation Agendas
  • Change Management (people, process, technology)
  • Post-Merger Integration
  • HR Realignment and Evolution
  • Corporate Narrative Development / Strategic Positioning


  • Mission, Vision, Value Proposition Creation
  • Employee Engagement & Culture Building
  • Diversity, Equity, Inclusion & Belonging Support
  • Culture Pulse Check Surveys

Crisis Communications / Reputation Management

When a high-profile crisis hits, the future operations of a business, the survival of venerable institutions, and the careers and reputations of leaders and prominent figures can all be on the line.

The LAKPR Group specializes in strategic communications campaigns that shape opinions and produce results, having worked with scores of organizations and individuals to successfully navigate a broad range of challenging, contentious and even bet-the-business matters. Our approach to each engagement melds our experience in legal and business issues, media relations, stakeholder communications, public affairs and community relations, and our extensive background as strategists for clients in numerous sectors.

LAK’s robust crisis planning process maps out potential threat scenarios and prepares your organization with a playbook on how to respond quickly and effectively in the event of a crisis situation.

Representative matters include:

  • Leadership Transitions
  • Litigation
  • Bankruptcy / Restructuring / Reorganization
  • Corporate Transactions
  • Sexual Harassment / Gender Discrimination / Workplace Misconduct
  • Regulatory & Political Scrutiny
  • Government Investigations
  • Corporate Malfeasance
  • Labor Disputes
  • Product Recalls
  • Disaster Scenarios
  • Workplace Accidents
  • Cybersecurity Breaches
  • Controversies Surrounding High-Profile Individuals
  • Social Media Harassment
  • Real Estate Development Disputes
  • Environmental Issues
  • Crisis Communications / Business Continuity Planning

Public Relations / Media Relations

The LAKPR Group is in the business of good stories, well told, in ways that matter, to people who matter to our clients. This mindset has proven highly effective, especially as the lines between earned and owned content, and traditional and non-traditional channels, increasingly blur.

Effective public relations campaigns are not just about capturing attention, but keeping that attention over the long term. As voracious consumers of news and information, we have a thorough understanding of media outlets and our finger on the pulse of what reporters are interested in covering.

We have the experience to judge what is – and what is not – newsworthy, how to shape a particular story to make it as compelling as possible, and how to best provide reliable sources of information and insights. We excel at identifying the trends and issues of today, that generate the headlines of tomorrow.

We view it as our role to work closely with internal resources to advance a process designed to produce a constant, highly resonant drumbeat of relevant content, targeted media coverage and strategic messaging. We achieve this by moving on multiple tracks simultaneously and being smart, nimble and opportunistic to drive placements and disseminate content that matters.

Primary Services:

  • Impactful Storytelling
  • Corporate Communications
  • Thought Leadership
  • Brand Building Publicity
  • Messaging / Materials Development
  • Social Media Content Creation
  • Influencer Relations Management
  • Media Training
  • Special Event Coverage

Let's Get Started

The LAKPR Group Inc.
1717 Pennsylvania Avenue, NW
Suite 1025
Washington, D.C. 20006